Audi’s New Digital Showroom

I know- not technically projection….but there’s a lot to look at here. An interactive pad that you step on to change the features of a car, multiple digital surfaces to interact on, and a display that is screaming for no seams. I guess I get it on a lot of levels, but wouldn’t you think a brand like Audi would opt for a more seamless digital display? Or at least a more slick way of presenting the product? Don’t get me wrong- if I had the scratch I’d buy an Audi in heartbeat….but I’d still like to see a seamless display. Or maybe map the features to an analog car in the actual showroom…LIKE THIS? Kudos to Audi for making the whole painful-carbuying-experience a little more slick….and granted, I might be in a minority, but if I wanted to buy a $50,000 car and use a Kinect-based, interactive, input-enhanced, 9-screen display system to do so, I’d want a damn seamless screen. Again, I might be in a minority….BUT…..

We can expect this sort of thing to become commonplace as the marketing folks get more entrenched into AV and control. In fact Aston Martin, BMW, and Infiniti are rumored to be working on the exact same thing. Let’s just hope they invest in Microtiles or maybe an RP alternative.

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