Companies/Friends

AntiVJ Paleodictyon

Paleodictyon07

PaleodictyonheadAntiVJ has once again conquered a major projection mapping on a very unique structure. Paleodictyon is shot onto the curved exterior of architect Shigeru Ban’s the Centre Pompidou Metz, France. “(The piece is) loosely inspired by the work and research of deep-sea expert Peter A. Rona, (and) abolishes notions of scale by contrasting micro-architecture with human construction. Fascinated by the marks left by unknown creatures called Paleodictyon Nodosum, he offers the hypothesis that these hexagonal structures are designed in order to cultivate bacteria. A modern day Captain Nemo, Peter A. Rona wanders relentlessly across the seabed looking to discover (more…)

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Museo Nazionale del Cinema uses projectiondesign

OVRIT Video

OVRIT Video
As part of a wholesale technological overhaul in one of Europe’s most evocative museum spaces, projectiondesign has supplied 40 of its high-performance DLP® projectors to the Museo Nazionale del Cinema in Turin, Italy. The projectors were provided by and supported by Italian distribution partner, AGMULTIVISION and installed by Italian System Integrator OVRIT VIDEO. Image courtesy OVRIT Video

Housed inside the Mole Antonelliana, (more…)

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NYX Atelier #01

The lighting design arm of NYX Visual, NYX Atelier recently did a private showing of “Tetraedre”, a projectionmapped sculpture for Vincent Coutelin’s private collection. The team painstakingly created the entire structure out of scrap materials and glue. They used a Panasonic 6k and a combo of Madmapper and Modul8 to drive the visuals. Nice work!

NYX Atelier #01 from NYX Visual Label on Vimeo.

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Rubik’s Cube RGB Wall is Astounding

macau mural length perspective

macau mural length perspective
When I was a kid in the early 80′s, I had the particularly nerdy priviledge of participating in the first Rubik’s Cube-athon at Magic Mountain in California. 2,000 or so fanatics got to compete to see who could solve the cube the fastest and while my sub-one minute time garnered me a T-shirt, I sadly wasn’t even close. Fast forward to today and the cube is being used for far more fascinating devices- as witnessed in the Cube Works Studios Rubik’s Cube walls and murals. I know I know- it’s not digital…it’s not even electronic…but it’s a superb representation (in all it’s analog glory) of exactly what we see when we look at an RGB display. For a little primer, check out the Bayer Filter info….Pointillism is nothing new. Seurat, Signac, and even old Vincent Van Gogh himself were practitioners of the technique- but this…this is just fantastic!

The Cube Works is a Toronto-based art collaborative that specializes in using the ubiquitous cube for stunning, cutting-edge works of art. Smaller pieces have up to 4,000 of them and the record breaking Macau Skyline Mosaic has a whopping 85,794! In the projection and LED world we fret about pixelmapping and overlap of exacting dimensions…imagine having to flip a cube around to juuuuussst the right combination in order to physically replicate a 3×3 pixel grid! INSANE!

Peruse more of the work of Nick Hall and the Cube Works at their website and on their Facebook page.
The photos speak for themselves:

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Integrated Visions to launch Form and Substance, a Group Exhibition

Exciting news from Brian and Michelle over at Integrated Visions- they’re opening a group exhibition entitled “Form and Substance” at the Gowanus Ballroom on the weekend of May 10-12. It’ll feature works by Joanie LeMercier, Claudio Sinatti, Domingo Zapata, and more. Here’s an excerpt fro the release note:

“Integrated Visions Productions is excited to announce an additional creative path for 2013. In the wake of the success of the ‘Codex Dynamic’ group exhibition at the 2012 DUMBO Arts Festival (see PF article), which received the festival’s Grand Prize and Best in Show awards, we’re focusing on more intimate artwork.

We’ve developed a series of projection mapped paintings, combining fine art painting techniques with cutting-edge, projection-mapped animations to create a hybrid medium that we see as the first new terrain being explored by working artists in the 21st Century – akin to Impressionism and similar upstart movements at the turn of the last century.

We quickly realized that there exists a global community of artists and technologists working at the intersection of the traditional media of painting and sculpture and projection mapping, and we began to contact our favorite practitioners and curate a group exhibition.

Form and Substance, North America’s first group exhibition dedicated to projection mapping as a fine arts medium, will take place the weekend of May 10-12, at the Gowanus Ballroom in Brooklyn, New York. The Frieze Art Fair, the enfant terrible of the global festival circuit, takes place in New York over the same weekend, making this a unique opportunity to make a global impression.”

If you’re in NYC or anywhere near on that weekend- this is one NOT TO MISS.

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White Kanga Strikes Again for CTL Logistics

The incredibly inventive folks over at White Kanga recently did this huge industrial for CTL Logistics. Utilizing eight 22k projectors and Touchdesigner, they transported the audience on an intergalactic themed presentation, and then fed live video of the entertainment into the animated video frames. These guys do some amazing work- make sure to check out their piece that appeared on PF previously… MPS v1.0

Indoor mapping for CTL Logistics from White Kanga on Vimeo.

As a bonus, I thought I’d hip you to their Interactive Kinetic Mapping System, Building version:

iKMS Building v3 from White Kanga on Vimeo.

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Electrosonic for Caltrans

esonictrans

esonictrans

It’s a fact that LA has the craziest traffic on the planet outside of NYC. I used to commute to Hollywood on a daily basis from the San Gabriel Valley and I can tell you- it’s not a party…at least not a party that’s fun to attend. Apart from the wackos and endless commuters, who takes care of the mundane? Which roads are open? Which ones are full of holes? Where is the traffic the worst? That job falls to Caltrans- and it’s not an easy one. So I was fascinated to see the following press release from our friends at Electrosonic about upgrading the District 7 Command Center video wall.

When Caltrans District 7 began the first phase of a multi-phase AV system upgrade at its Los Angeles facility, it contracted with Electrosonic to create a brighter, more reliable video wall for traffic monitoring that takes advantage of the latest in projection technology.

“Caltrans District 7 has more than 400 cameras on the highways of Los Angeles and Ventura counties,” says Electrosonic project manager Guy Fronte. “They can review camera feeds 24/7 in the facility and when there’s a traffic event – road damage or an accident – they can magnify that feed on the videowall. The videowall is integral to 24-hour traffic management.”

The existing videowall comprises a 12-screen center unit in a 4×3 configuration flanked by a pair of 6-screen 3×2 units. The giant wall features 80-inch diagonal screens in the center and 52-inch screens on the sides.

The standard format of the wall has single-camera feeds (more…)

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A Journey Through Bass

And for a slow Monday- a little homage to UK bass music from collective mo:ya. Guest starring Modul8 and Madmapper.

A journey through bass from [mo:ya] on Vimeo.

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John Ensor Parker Talks TEDx and Projection

TED talks are all the rage- and this one made my Monday! John Ensor Parker is a projection artist who recently did CODEX Dynamic at the DUMBO Artsfest. His work is pretty fascinating and this video gives just a little glimpse into the process behind making a large-scale work like CODEX happen. Yeah, yeah…we all know it takes servers and projectors and lots of cable- but John emphasizes the importance of knowing where our medium came from….we owe a lot to the past. Check out the article previously on PF HERE. Many thanks John!

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Lightbox from NYX Visual

NYX Visual Label has done some pretty impressive work in the last year, and they’ve expanded their studio offerings with NYX Atelier, focusing on the design and production of permanent digital art installs and light devices for private and public clients in Europe. Louis de Castro tells me “LIGHTBOX is a semi-modular, custom build LED ceiling that was designed by NYX Atelier for the reopening of Paris underground music venue “Panic Room” in January 2013. LIGHTBOX was developed by NYX Atelier nyx-atelieralong with Vincent Coutelin, our technical director, and Romain Belloche, our light designer, both overseeing the fabrication and visual programming aspects of the installation.


Thanks to Vincent we had the chance to travel to Shenzhen, China to purchase all the parts and electronics required but also to visit the fantastic factories and suppliers that now allow us to be more flexible than ever on the products and technologies we decide to use on each project.

LIGHTBOX from NYX Visual Label on Vimeo.


The development of the installation also featured a fullfiling partnership with young French company, Chromateq, that supplied us with the DMX controllers and LED Player Software offering great control and customization on a simple package.
Not having the possibility budget wise to create a completely new designed software and controller we turned to them for providing a complete solution that would allow us to concentrate on the design, technical sourcing and fabrication but also provide great tools for developing rich content following the artistic vision for the piece.”

Make sure to check out NYX on their site as well as other projects that have been featured here on Projectionfreak.

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Resolume Content Creation Contest

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Resolume_Arena_4The folks at Resolume are throwing a content creation party and they want you all to come! From their blog:

To participate, all you have to do is fire up Resolume and go crazy with the sources, effects and blend modes. Make combinations that you didn’t think were possible. Stack effects as high as wedding cake to make something totally new out of that Solid Color. Flip the order of the blend modes and see what comes out. Above all, have fun with it!

The only rule is simple: you can only use the built-in effects and sources of Resolume. No still images, videos or webcam footage.

Record your output, upload it to Vimeo and post it as a reply on this thread. Don’t forget to Include your .avc as a zipped attachment.

Amaze us. First Runner Up walks away with a brand spanking license of Avenue. The Winner walks away with Arena and gets to release his or her work on the label.

Now go and make us proud!

Deadline 28th of February.

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Projectionmapping Workshop at Harvestworks

projectionmapping

projectionmappingLooks like a great opportunity if you’re in the NYC area Feb. 23-24. Harvestworks is a non-profit organization dedicated to technology, art, engineering, and music. Founded in 1977, their mission is to support the creation and presentation of art works achieved through the use of new and evolving technologies.

The workshop:
Projectionmapping 1.0 for Beginners
presented in collaboration with Chika, this 2 day workshop serves as a comprehensive introduction to methods for creating projection mapping. The tools used in the workshop are MadMapper and Modul8. The students will get fully-functional 30-day trial versions of the software to create a collaborative projection mapping installation for the end of class. This workshop is intended for the students who want to learn how to develop projection mapping projects for future events, art installations, and performances.

Sat/Sun, February 23 + 24, 1-5pm

Cost: $230 (regular), $200 (student/member) CHeck their page HERE for more info!

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Castle Nightclub Gets a Rig from DCBolt Productions

Devin Wambolt over at DCBolt Productions gave me the heads-up on this crazy nightclub install they just completed. The club is Castle Nightclub in Chicago and they premiered the system for a huge NYE bash this year. Devin reports: “We are using three different types of LED’s in this system, (aside from the house lights) LED panels, LED strips, and LED modules. Our LED strips are (32x) SMD5050 LED pixels per meter, our Modules are (5x) SMD5050 LEDs per pixel, the LED panels are 6 millimeter pitch SMD2835 LED pixels. The led strips and modules are run by MADRIX Ultimate for real-time dynamic playback. The LED panel screens are being driven by a custom configured Resolume Arena setup.

The projectionmapping is set to run on a separate machine and is driven by Resolume Arena. The custom graphics for the set were generated using a variety of programs such as maya, softimage, houdini, cinema 4d, and after effects. The house lighting is also new and is a combination of elation and chauvet moving fixtures, and some motion graphic lasers. These elements can function alone, but are also integrated into the system. (They’re) using a Barco HDX W-18 for the main projection. The Projector’s being fed standard 1920×1200 digital HD video signal with the LED Strips & Modules being controlled over a vast DMX POE Artnet network.The LED Panels are communicating via their own proprietary language via POE network. The concept & design for the project was a collective effort amongst a small team of people. All of the technical aspects of installation and making it all come to fruition and work as a system however, was left entirely up to me.”

Some pretty impressive work, and I’ll be sure to check it out next time I’m in Chicago!

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Teleknoika Projectionmapping Workshop

Roberto Fazio joined forces with Joanie LeMercier in a projectionmapping workshop sponsored by Teleknoika. Looks like it happened in November, but through the magic of Vimeo and Projectionfreak, you too can see the action. The turnout really underscores the popularity and interest that this medium has enjoyed the past year or so.

Telenoika Mapping Workshop 2012 (english) from Telenoika on Vimeo.

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Microsoft IllumiRoom

Brett Jones, over at Projection Mapping Central sent me a really neat project he worked on as an intern at Redmond. Microsoft’s ‘IllumiRoom’ is a proof-of-concept system for augmenting the area around a display with projected visualizations. Gamers- take note! Yikes…what’s going to happen when I use this with 3D glasses????

The Kinect has revolutionized a lot of stuff recently…including a few projects featured here at Projectionfreak- The MIDAS project, NuFormer, and the future of car buying.

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2012 – La 2 Spain TV Mapping

I thought this was a pretty unique way of ending a news year. Most of the time we’re treated to the same old ‘one-shot’ style story or a list of some sort….but projectionmapping is far cooler! Plus- who can’t resist a decent time-lapse? Juanjo Fernandez and his cohorts used a single 20k DPI to shoot this, although they said they’d rather have had 3 (who wouldn’t?)…real-world budgets- ugh.

Juanjo Fernandez of Gnomalab used Millumin to map it, along with:
Oscar Teston (Creator of VjSpain community) in art direction.
Rafel Gallego as Producer.
La bocina with the sound.
Romera diseño e Infografia, with the visual content, 3D and 2D.


all imagery courtesy/copyright Gnomalab

2012 summary News in La 2 Spain TV with mapping | Resumen del año 2012 en La 2 from Romera Diseño e Infografía S.L on Vimeo.


Time Lapse

Making off en timelapse del Mapping "2012" La 2 Noticias de TVE. from gnomalab on Vimeo.

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SOTA Creative 360-deg. Mapping for Subaru Australia

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SOTA Creative drives game changing experience for Subaru Australia.

Following product supply challenges that resulted from the tragic Japanese earthquake and tsunami, Subaru Australia needed a game changing communication experience to re-motivate their Dealer Network and Launch two new models. As long term experiential agency for Subaru Australia, the team at SOTA conceived and produced a one-off experience incorporating a “Virtual Drive”, where all 240 people in the audience became passengers in a unique 360 degree cinematic creation. On over 125 metres of continuous screen, a Full High Definition projection system took our audience on a drive through some of Australia’s iconic landscape and environments.

SOTA Creative conceived and produced two major 360 degree cinematic experiences, one each for the reveals of the Impreza and the XV, plus continually changing 360 degree visual effects for environment design and speaker support for the duration of the evening. The images were created and edited to be delivered at Full High Definition (22,000 pixels wide and 1080 pixels high). The virtual drive experience was shot using a purpose built 9 camera rig which was mounted on a custom-fitted Film vehicle. Post production was done both in Los Angeles and Sydney and converted by SOTA to be projected through 12 Christie Projectors (HD-10k) and a Dataton Watchout Control system. Haycom provided the Christies and the staging/rigging.


all imagery courtesy/copyright SOTA Creative

After a worldwide search, SOTA Creative sourced a Los Angeles based camera system and rig capable of delivering 22,000 pixel width 360 degree images, developed a post production process to deliver the finished programs to a Watchout controlled system and then to 12 matched Christie projectors. Social Animal used the incredible SA360 rig to deliver the goods. (Make sure to check out their site for some cool interactive loops and extra footage- and some pretty amazing case studies).The continuous audience surround screen surface was a challenge in itself, needing to be floor to ceiling, while allowing “openings” for audience arrival, F&B service and the revealing of Vehicles and Entertainment. The LA team from Social Animal came to Australia for literally a 3 day shoot. IMG_0270We also used a still shoot of the interior of the car to produce the interior of the car and then this was added as the foreground of the video. We then had the challenge of doing rescaling up to 22,00 pixel width and had to crop it to our Aspect Ratio requirements and cut it up to suit the 12 Christie projectors (12 movies playing together using the ‘Watch out System”. And before all of this could happen we had to produce the foreground plate with the ‘interior of the car’. We produced this as a 22,000 pixels wide by 1080 high all played in full high definition. The end result was projection 106 metres around all the audience. Notice, also that the ‘rear view mirror’ had the same image as the ‘rear window’.

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Projection Studio Enchants Saltwell Park

TPS_logoLondon UK based projection artist Ross Ashton, returned to Gateshead’s Saltwell Park for the Enchanted Parks 2012 event, with a beautifully imaginative large format show “Glass House” celebrating the work of Victorian stained glass artist, William Wailes. The six and a half minute piece was projected on to the front face of Saltwell Towers, Wailes’ magnificent former home in the grounds of the Park, and ran every evening for the duration of the after dark experience. It was accompanied by a soundscape created by Karen Monid and the whole work was designed from the start as an integral visual and audio narrative.

PIGI6A single PIGI 6Kw projector with a double rotating scroller was used to project the images, fitted with a 25cm lens and located 35 metres away producing a 20 metre wide picture.
Challenging environmental conditions included temperatures down to -5ºC and 15 cm of snow on the ground, making it a tough working environment, but also added to the magic and ephemeral nature of the installation once up and running – which looked stunning! (ED.- Doing projection of any kind in weather like this is always a challenge often requiring special boxes to house the units in. Even with the incredible heat they put off, temps have to be stabilized across the whole piece…)


“Glass House” juxtaposed the chemical reactions involved in the process of making stained glass against those of the Great Fire of Gateshead, which ripped through the heart of the city in 1854. The fire, though destructive, was followed by the rebuilding and regeneration of the city. Ashton and Monid’s collaborative works are renowned for fusing specific themes and local history relevant to individual buildings with fabulously accessible and entertaining results. Ashton commissioned locally based photographer Shaun Thubron to visit all the churches in the area which still have intact Wailes stained glass windows, including St Nicholas’ Cathedral, Newcastle and others, which he used as original materials for his PIGI artwork.

The audio script was derived from a number of mid 19th century resources including accounts of the Great Fire and printed documents from the 1851 Great Exhibition at Crystal Palace, which enthusiastically embraced Wailes’ work.
Extracts were chosen by Monid and read by a local community group, the Friends of Saltwell Park. These were additionally composed as multi-layered sound textures.
She also used multiple glass sounds and tones – both musically and as effects – including a rendition of local folk song, ‘The Waters of Tyne’. The sound system comprised two KV2 EX12 speakers with playback via an Alesis HD24 hard drive, and all the original work was created and played back in stereo.
Ashton comments, “I was very proud to be involved in Enchanted Parks again this year, and very pleased with the results. The idea of bringing local history alive and reaching out to people in live installation like this is very exciting and rewarding”.
Enchanted Parks is organised by the Newcastle & Gateshead Initiative (NGI) and Magnetic Events.

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Scotch and Soda Please!

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And here I thought that was just my favorite bar reply….

Netherlands-based media firm Circus Family combined forces with Jurlights and came up with this huge 360-degree projectionmapping at Gashouder Amsterdam. The gig was for Amsterdam Couture house, Scotch and Soda, for the launch of their 2013 line. Using four Hippo HD’s they were able to pipe content to ten Barco HD20′s mounted in a ring in the center. They used the ScreenWarp feature to cut the roundness and then threw in a couple of Hippo Critters with a 16×16 DVI matrix to finish it off. Technician Menno Broere tells me they didn’t even have to blend the projectors…just masked out some physical attributes. That’s how we like it- simple and clean. So many times this type of technology is ‘over done’ from the production side, so it’s nice to see people keeping to the oldest axiom in show biz- Keep It Simple Stupid.

Scotch&Soda - SS13 - 360° Projection from Circus Family on Vimeo.

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Barco Acquires Major Stake in projectiondesign

OK. Well….color me not surprised. Barco just bought 61% (a majority stake) of projectiondesign. The remaining shares of projectiondesign will be held by minority shareholders including projectiondesign’s president Jorn Erickson, who will ostensibly, remain in charge of the firm. This means a few (well…a LOT) of things. Barco, huge as it is, cool-factor off the charts, and production heavyweight, hasn’t done a whole lot in the meeting-room/home theater/corporate market in recent years. Talk to any projection freak and the first word out of their mouth when asked about production/touring projection? How about LED tech on the road? Digital Cinema? “Barco”. How about your own home theater or a museum/boardroom install?…..silence.

So enter projectiondesign. They are kind of an elite thing here in the US…so exotic, so sleek and white, so…well…Nordsk. But they have a HUGE portfolio of well-designed, high-performance projectors that fill a definite (and huge) market. Not to mention they are an OEM manufacturer for some brands here in the US.

We’ll keep an eye on this one….here’s the press release from Barco:

Barco, the Belgium-headquartered global leader in digital visualization, announced today (more…)

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Seeper Arts Gets Festive on BBC

HDQ 2K40

Celebrate the holidays the Seeper way! The BBC invited the nation to celebrate the start of its 2012 Christmas Lights in a techno-driven finale at the closing of the One Show Live on BBC one. Clips taken from popular BBC programmes such as Strictly Come Dancing and Doctor Who were reworked by seeper into a two- minute, three-dimensional BBC Christmas experience to kick- start the festive celebrations in a way not seen before. “Growing up in the UK the BBC has always been central to Christmas for me”, said seeper’s founder, Evan Grant. “It’s a pleasure to use such an iconic building as our canvas. This is a great opportunity to celebrate Christmas the seeper way.

They used five of the Barco HDQ-2K 40, Barco’s giant 3D-capable projector in a specially built FOH rig to blast through the infamous London fog. Units supplied by XL Video, natch. XL recently invested heavily in Barco’s latest super high brightness projectors and these were no doubt part of that batch. The proprietary “SeeperServer” was used for playback of media.

Seeper has done some pretty outstanding gigs in the last year, and you can read more here. By all means, have a look at their website- as well as their Vimeo channel. And for some great info on their process (as well as projectionmapping in general) check out this slide deck.

some great large-scale work!

BBC One Christmas Launch from seeper on Vimeo.

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Panoramic Room 2 from Dub Video Connection

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I came across a really great looking mapping project from Dub Video Connection recently. They are a multidisciplinary studio, based in Lisbon, Portugal, dedicated to multimedia arts and interactivities, since 1997. They are committed to develop ideas and projects in Film Direction and Production, Graphic and Motion Design, Visual Identities for artists and festivals, Video Mapping and 3D Visuals, Interactve Systems, Technical Implementation and Visuals Creation and Performance. Dub Video Connection uses its skills, allied with the most recent technology, to blend visual narratives and visual identities and bring them to the most demanding audiences.


DVC explains about the piece, Panoramic Room 2, “In this project we used two Panasonic DS100 projectors, 10k therefore, as you can see on the video.
For the playback we used Dataton Watchout and connected to another computer for the live drawing there was a member of the team drawing with total freedom using Alchemy over the whole projection. We can say that the biggest input on “hardware” was in fact the black tape on the wall, which gave to the image that amazing contrast that we can find in the medieval stained glass. Every line and surface was mapped and operated during the show, an audiovisual experience, with sound design and music to involve the audience in that specific environment (rain, birds, lightnings, etc). This live performance wasn’t a finished product, and in this very next weekend we’ll have a another one in the same place with the same environment, but with inputs, new visuals, contents and some narrative. This project was definitely implicated in the specific architecture of that space (House of Music, by dutch architect Rem Koolhaas). This project was created as an hostage of that space, as an experimental and paisagistic approach inviting everyone to sit down and enjoy the imaginary and surrealistic transfiguration of the room.”

Love the taped outlines!
Enjoy!

Panoramic Room 2.0 from Dub Video Connection on Vimeo.

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Electrosonic Acquires Global Immersion

London (December 11, 2012) – Electrosonic is pleased to announce its acquisition of Global Immersion, a leader in the design and integration of high performance digital immersive theater attractions. Global Immersion will continue to serve the planetarium, institutional theater and giant screen markets.

The acquisition, completed on December 10, 2012, positions Electrosonic as the only company to offer digital immersive solutions across the theme park, museum, giant screen cinema and planetarium markets.

“This is a significant strategic move for both companies, and I am excited by the prospects presented by the acquisition,” says Jim Bowie, President of Electrosonic Group. “As a single operation, we will service an even broader range of markets, bringing further innovation and an expanded offering to our customers. Our goal to attract and develop the best industry talent has been one of the drivers of the acquisition. Together we will lead by consolidating our strengths and delivering the best visual systems in the world.”

Founded in 2007, Global Immersion is renowned for its work with highly specialized and technically-complex digital immersive theaters. The company has won multiple project and business awards, and has established a solid base of digital immersive theater attractions worldwide. Its project portfolio includes the California Academy of Sciences, Adler Planetarium, Moscow Planetarium, Swedish Museum of Natural History, Peoria Riverfront Museum and Reuben H. Fleet Science Center.

Martin Howe, CEO of Global Immersion comments “I am delighted with this transaction with Electrosonic. It allows us to further expand our activities and develop our product and service offering, opening up new doors and bringing with it many synergies. The planetarium and giant screen markets are undergoing significant change as the digital revolution pace quickens. Electrosonic offers a range of benefits that our customers can immediately enjoy. Its international reach and broad technical expertise and capacity mean that we can more cost-effectively service a wider range of customers in more locations, while building upon our shared reputation for quality, performance and support.”

Here at Projectionfreak, we’re proud to have Electrosoniclamps.com as a sponsor! Check out their website by clicking on their advert over on the right for all your OEM and replacement lamp needs! If you think you might like to jump on the sponsorship bus, get in touch with Projectionfreak- admin(at)projectionfreak.com….

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Winter in Venice

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Well….The Venetian. In Las Vegas. But it looks like Venice, right? The Projection Studio is at it again with a winter wonderland being projected onto the facade of the Venetian Hotel in Las Vegas. Ross Ashton is no stranger to giant projection gigs, having accomplished some pretty amazing projects this past year. You can read more about them here or over at the Projection Studio’s website.


London, UK, based The Projection Studio – led by Ross Ashton – has delivered a spectacular and eye-catching new monumental video projection show to help celebrate the ‘Winter In Venice’ Festival at the world famous Venetian resort in Las Vegas.
Ashton has also created a series of works for a permanent video son et lumière extravaganza which was launched in summer and is being show nightly, year round. The colourful, vibrant giant images are projected on to a 25 x 25 metre canvass forming part of the Venetian’s frontage including a full scale replica of the famous Clock Tower from St Mark’s square in Venice. Ashton was initially asked by the Venetian to consult on the technical installation and produce all the projection artwork, after which he tendered and won the project having faced off some serious competition!

The newest ‘Winter In Venice’ video work is centered around Amadora, a character with roots deep in Italian folk lore, created by the Venetian as a key symbol for their 2012 Festival. In the projection show, she represents an anthropomorphisation of time – she is young at the start of the year and ages with the passing of time. Ashton developed this temporal idea and combined it with Vivaldi’s famous Four Seasons violin concertos as a starting point for his visual imagery, which follows the changing seasons of the year. It starts with the chilly ice of winter covering the building, which melts to reveal the flowers, positivity and energy of spring. For summer, viewers are transported to vivacious fields of blooming sunflowers, complete with a massive bee flying through, colliding with dandelions and pollinating them which then transitions into autumn. Grapes grow up the side of the building, mushrooms sprout and dance emphatically to the music and leaves swirl and jive around in a sea of movement, being buffeted by the seasonal breezes. These blast the action into winter, where the building ices up again … ready for the Festive season.
The five-minute piece is accompanied by a special re-worked version of The Four Seasons created by UK based sound artist, Karen Monid. She created one minute musical vignettes based on Vivaldi’s score, but very much in her own style.

A key reason that The Projection Studio was chosen to produce the series of visual shows is Aston’s reputation for pictorial storytelling with detailed historical references, which can really bring significance and relevance to any building or environment. The Venetian’s team wanted each show to have real depth and substance as well as being instantly accessible for the public. The resulting ‘live art’ phenomenon has been hugely successful at the Venetian with the initial three daily shows, and this has now continued with the special ‘Winter In Venice’ work. Says Ashton, “The challenge was to produce a unique and interesting narrative to engage onlookers in each case, which also required a distinctive Venetian feel, and had to be delivered to exceptionally high standards”. He has really enjoyed the experience, in the process adding The Venetian to a growing list of global landmarks to receive the Ashton projection art touch!

Ashton created all the storyboarding and worked alongside two other graphic designers – Nils Porrmann and Sang Gun Kim – on the imaging.

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