Dataton

SOTA Creative 360-deg. Mapping for Subaru Australia

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SOTA Creative drives game changing experience for Subaru Australia.

Following product supply challenges that resulted from the tragic Japanese earthquake and tsunami, Subaru Australia needed a game changing communication experience to re-motivate their Dealer Network and Launch two new models. As long term experiential agency for Subaru Australia, the team at SOTA conceived and produced a one-off experience incorporating a “Virtual Drive”, where all 240 people in the audience became passengers in a unique 360 degree cinematic creation. On over 125 metres of continuous screen, a Full High Definition projection system took our audience on a drive through some of Australia’s iconic landscape and environments.

SOTA Creative conceived and produced two major 360 degree cinematic experiences, one each for the reveals of the Impreza and the XV, plus continually changing 360 degree visual effects for environment design and speaker support for the duration of the evening. The images were created and edited to be delivered at Full High Definition (22,000 pixels wide and 1080 pixels high). The virtual drive experience was shot using a purpose built 9 camera rig which was mounted on a custom-fitted Film vehicle. Post production was done both in Los Angeles and Sydney and converted by SOTA to be projected through 12 Christie Projectors (HD-10k) and a Dataton Watchout Control system. Haycom provided the Christies and the staging/rigging.


all imagery courtesy/copyright SOTA Creative

After a worldwide search, SOTA Creative sourced a Los Angeles based camera system and rig capable of delivering 22,000 pixel width 360 degree images, developed a post production process to deliver the finished programs to a Watchout controlled system and then to 12 matched Christie projectors. Social Animal used the incredible SA360 rig to deliver the goods. (Make sure to check out their site for some cool interactive loops and extra footage- and some pretty amazing case studies).The continuous audience surround screen surface was a challenge in itself, needing to be floor to ceiling, while allowing “openings” for audience arrival, F&B service and the revealing of Vehicles and Entertainment. The LA team from Social Animal came to Australia for literally a 3 day shoot. IMG_0270We also used a still shoot of the interior of the car to produce the interior of the car and then this was added as the foreground of the video. We then had the challenge of doing rescaling up to 22,00 pixel width and had to crop it to our Aspect Ratio requirements and cut it up to suit the 12 Christie projectors (12 movies playing together using the ‘Watch out System”. And before all of this could happen we had to produce the foreground plate with the ‘interior of the car’. We produced this as a 22,000 pixels wide by 1080 high all played in full high definition. The end result was projection 106 metres around all the audience. Notice, also that the ‘rear view mirror’ had the same image as the ‘rear window’.

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KRAFTWERK 3D With Dataton Watchout

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KW1Linköping, Sweden, 11 January 2013: German electro pop pioneers, Kraftwerk will use the dynamic interactive and 3D features of Dataton WATCHOUT™ multi-image and presentation software, for all on-stage digital scenography at their hotly anticipated tours and concerts’ programme throughout 2013. Formed in 1970, Kraftwerk began using Stereoscopic 3D for the MoMA concerts and ”Way out West” Swedish Rock Festival in Spring 2012.

WATCHOUT manages projected 3D content on a large stage backdrop creating a powerful abstract presence in front of audiences (more…)

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Panoramic Room 2 from Dub Video Connection

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I came across a really great looking mapping project from Dub Video Connection recently. They are a multidisciplinary studio, based in Lisbon, Portugal, dedicated to multimedia arts and interactivities, since 1997. They are committed to develop ideas and projects in Film Direction and Production, Graphic and Motion Design, Visual Identities for artists and festivals, Video Mapping and 3D Visuals, Interactve Systems, Technical Implementation and Visuals Creation and Performance. Dub Video Connection uses its skills, allied with the most recent technology, to blend visual narratives and visual identities and bring them to the most demanding audiences.


DVC explains about the piece, Panoramic Room 2, “In this project we used two Panasonic DS100 projectors, 10k therefore, as you can see on the video.
For the playback we used Dataton Watchout and connected to another computer for the live drawing there was a member of the team drawing with total freedom using Alchemy over the whole projection. We can say that the biggest input on “hardware” was in fact the black tape on the wall, which gave to the image that amazing contrast that we can find in the medieval stained glass. Every line and surface was mapped and operated during the show, an audiovisual experience, with sound design and music to involve the audience in that specific environment (rain, birds, lightnings, etc). This live performance wasn’t a finished product, and in this very next weekend we’ll have a another one in the same place with the same environment, but with inputs, new visuals, contents and some narrative. This project was definitely implicated in the specific architecture of that space (House of Music, by dutch architect Rem Koolhaas). This project was created as an hostage of that space, as an experimental and paisagistic approach inviting everyone to sit down and enjoy the imaginary and surrealistic transfiguration of the room.”

Love the taped outlines!
Enjoy!

Panoramic Room 2.0 from Dub Video Connection on Vimeo.

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Dataton Watchout Academy

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For all my friends in the Netherlands….Dataton is running a one-day Watchout Academy event at Projectiondesign HQ. It’s free, free, free! Head HERE to register
The WATCHOUT Academy is a one-day seminar designed to take you through the key features in award-winning WATCHOUT multi-display production and playback software.
The event kicks off with basic skills before moving on to a more advanced level, and the latest features in WATCHOUT. The Academy is run by members of the WATCHOUT team from Dataton HQ in Sweden and AVtrade, the WATCHOUT Premium Partner in the Netherlands, all with many years of WATCHOUT experience. There will be a Q&A session at the end of the day.
Whether you’re an old hand at WATCHOUT or new to the system, we look forward to seeing you at the WATCHOUT Academy.
Important: Training sessions are free, but participants must pre-register below as seating is strictly limited.
Place: Projectiondesign office, De Boelelaan 28,1083 HJ Amsterdam, Netherlands. Click for map.
Dates: November 28 or December 12

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The Projection Studio’s ‘Five Windows’

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London- UK based Projection artist Ross Ashton was commissioned by Dartmouth College in Hanover, New Hampshire to produce an exclusive Son et Lumière show celebrating the 50th anniversary of its high profile Hopkins Centre for the Arts. The show ‘Five Windows’ was based around stunning large format projections highlighting the history, achievements and impact of the Hopkins Centre, which also houses the Ivy League College’s drama, music, film and studio arts departments. Giant images were projected on to the magnificent front façade of the Hopkins Centre, which was designed by architect Wallace Harrison and opened in 1962.


The College approached Ashton who has completed several prestigious projected art installations in the US within the last three years.
He comments, “It was an amazing opportunity to work with one of the most prominent educational institutions in the USA. The building is architecturally exciting, and compiling the storyboard and artwork was very interesting”. Ashton took a brief from the College’s Organising Committee who discussed what they wanted, and a student committee was also invited to present ideas that could be included. From there, he originated the concept for the 13 minute work. There was a historical and a future section to the show, together with a special dance piece devised by students and videoed against a green screen, from which elements were edited and integrated into the projection sequence. “It was really important to make it an all-inclusive piece and to emphasise the hugely diverse traditional and contemporary performance programmes for which the Hopkins Centre is renowned, as well as the reputation of Dartmouth as a liberal arts university,” explains Ashton, who knew from experience that dance as a medium “Would transpose very dynamically onto the front of the building”.

Ashton completed the story and script-writing in London, while Projection Studio’s Sang Gun Kim produced the motion graphics with some input from Ashton and Steve Larkins. Ashton asked UK-based sound artist Howie Saunders – whose cinematic credits include The Matrix – on-board to compose a special sound-track. This featured recording from the first events at the Hopkins Centre including readings by poet Robert Frost.
The front of the Hopkins Centre features several enormous arched windows, each of which were covered with bespoke Spandex shades made for the occasion by Rosebrand, and attached via magnetic strips to the steel window frames. The projection equipment was two Christie HD18 projectors, overlaid and located in a special hide positioned 17.5 metres from the front of the building. They were fitted with wide-angle short-throw lenses and supplied by New York based Atomic Professional Audio, co-ordinated by Dan Ostroff. Ashton worked closely on site with Hopkins Centre Production Manager Todd Campbell, audio technician Doug Phoenix and video tech Will Cleveland and they also hired carpenter Donald Winams. The Watchout show control system was programmed by Karen Monid. The big technical challenge was lining up the projectors across the Hopkins Centre façade’s different depths, which vary by up to about 5 metres … however some great teamwork resulted in a unique and memorable event to celebrate the landmark achievement.

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Dataton Watchout 5.3 Released

Dataton released Watchout 5.3 on Monday- it’s available for free download from the Dataton website. Key new features include compatibility with Windows 8, control of WATCHOUT display software with the WATCHOUT Remote App under iOS6, plus Turkish and Japanese language versions to accompany existing Spanish and Chinese localizations.

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BARTKRESA Designs Event for FOX Mundo

The big Christies patiently awaiting the call...

BARTKRESA designs for some of the premier events these days- including Christie’s much-talked-about booth at InfoCOMM 2012. Bart’s a huge Christie fan and you can see some of his featured work with Christie HERE. This one was for FOX Mundo’s event at Club Nokia.

Gear included two 35K Christie projectors with wide angle lenses
1 Barco DCS 200 switcher
4 watchout playback servers with 2 watchout control servers (A and B system)
power book 17″ with Modul8 software

The big Christies patiently awaiting the call...


The Dataton video servers had installed Intensity Pro HDMI capture cards that were used to capture 1080p HDMI signal coming from a laptop with Modul8.

A proper shout out goes to Billy Butchkavitz, event designer, for his work on the gig. “an amazing event designer- (he is) very creative and we love collaborating with him”. Check out this great article by Liese Gardner on BB’s previous work.

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