Deadmau5 in London for Nokia

It’s hard not to like a Deadmau5 event….even harder when it involves production, video projection, and LED on a large scale. Last year, Deadmau5 did a gig on the side of the Millbank Tower to launch the Lumia 800, and it looks like they outdid that by a longshot with this event. Lotsa projection. Lotsa LED.
From the press release:

Nokia + Deadmau5 have smashed it once again to produce an ‘out of this world’ light and music spectacular. The pair promised to take fans to a whole new level to celebrate the launch of the new Nokia Lumia handsets- and they didn’t disappoint. The entire London square was on Wednesday night plunged into darkness as Deadmau5 produced an epic audio-visual extravaganza with technical wizardry. Thousands flocked to the capital to be a part of the must-see event of the year. ‘This is Lumia’ was nothing short of ground-breaking, blowing last year’s music experience out of the water. Every inch of the Flat Iron Square, from the windows and bins, came alive in a stunning set of bright lights, pulsing to the backbeat of Deadmau5. As the music started, the advanced technology played like a musical instrument, transforming the street into a kaleidoscope of colours whilst the superstar DJ performed on top of a roof in his trademark costume mouse head.

@nokia_uk tweeted: “Amazing gig. Amazing light show! Time for us to go and celebrate with @deadmau5 #switch”

Meanwhile, @deadmau5 said: “Playing Millbank Tower was an incredible experience, so it’s great to be back in London to team up with Nokia again. The new show was a totally different concept from last year, but equally inspiring and technically challenging.”
Conor Pierce, VP for Nokia said: “We see the Lumia 920 as one of the most exciting phones we have launched at Nokia, it includes some truly ground-breaking innovations: Wireless charging, a screen that automatically adjusts its colour and brightness, depending on sunlight, a touchscreen that even works when you’re wearing gloves and best of all it’s a beautiful device; like the ‘This is Lumia’ event the 920 looks just awesome.”

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