How Do You Make a Great Carmapping? Superglue!
I came across this project recently and I can’t believe I didn’t see it sooner! Superglue, an award winning production house based in London, did this campaign for the Toyota Auris and it’s pretty great. The team comprises a dynamic mix of production, post and digital brains working across live action, visual effects, 3D and motion graphics. Superglue operates across the modern media spectrum, creating moving image for everything from banners to broadcast.
Superglue’s projection mapping project for Toyota’s “Get Your Energy Back” campaign was a highly creative and technical challenge, utilising numerous different production techniques. The animation featured 2D, 3D, keyframed animation, dynamics, particle systems and more. Compositing, VFX and general pipeline management was performed in After Effects, whilst 3D work was created using Autodesk Maya and Maxon Cinema 4D. The team made extensive use of both Trapcode Form and Trapcode Particular in bringing to life the ‘hybrid energy’ that was the key part of the campaign’s message.
Hardware included 7 x custom media servers running a prosperity geometry mapping system developed in vvvv. 4 x Christie 18K roadster projectors and 3 x Panasonic 12K projectors. All fitted with short throw lenses.
Be sure to check out their portfolio with other cool projects!
And of course, the ‘making of’ video-
Creative agency : glue Isobar
Production & Post Production Company : Superglue
Projection setup & mapping : Igloo
Animation Director : Simon Cam
Live Action Director : Mark Jenkinson
Producer : Jax Evans
CG Lead : Gavin Rothery
CG Artist : Marcus Chaloner
Production Managers : Vicki Banwell / Marilyn Napaul
DOP : Ed Rutherford
Editor : Jose Gomez
Assistant Editor : Jamie Jenkinson
Music and Sound design : Liam Paton @ Resonate
With thanks to Tower Hamlets, Network Rail & EDF
Software & Plugins used: Maya, After Effects, Cinema 4D, Red Giant Particula & Form