Integrated Visions Videomapping in Loveland

Integrated Visions recently did a huge videomapping on the side of a Macy’s department store in Loveland Colorado. From their press release-

LOVELAND- CO November 7 – Videomapping, an advanced 3-dimensional projection technique that produces life-like visuals that interact with the contours of buildings, had its Denver-area premiere at Promenade Shops at Centerra, November 4th and 5th.

Two site-specfic shows, one based on the evolution of the Colorado environment, and an Escher-style ‘impossible rooms’ production, were projected onto the 60-foot-tall x 120-foot-wide exterior of Macy’s department store. Using state-of-the-art high-lumen projectors and
cutting-edge visual design software, New York City-based multimedia design lab Integrated Visions Productions created both immersive videomapping experiences for the Promenade Shops.

A window into geologic Colorado… to abstract dreamscapes
The first five-minute video will explore the environment of Colorado and its development over time, using trompe l’oeil effects to turn the Macy’s wall at the Promenade shops into a window into geologic time.

The second video (at 4:23) is an abstract show that challenges conventional notions of reality, employing “impossible rooms” animations, sequences inspired by dreamscapes and fractal geometry, featuring the skills of a cutting-edge particle animator.

The Promenade Shops at Centerra approached Integrated Vision Productions with the goal of hosting Colorado’s first videomapping extravaganza. The company wanted to create a landmark spectacle to help the Center stand out from competitors in the Denver area, and decided that a cutting-edge videomapping event was a perfect fit.

The Centerra management team gave Integrated Visions Productions the freedom to create a mind-blowing, unforgettable experience. Thrilled at the prospects of letting their creativity run wild, the Integrated Vision Productions’ team proposed two groundbreaking shows that advance the medium of videomapping and amazed spectators.


Creative Team: Integrated Visions Productions, LLC
Producer: Brian Blessinger
Directed by: Bryan Dodson and Michelle Penland Dodson
Music and Sound Design: Alfredo Lapuz Jr.
Lead Animation:
Michelle Penland Dodson
Bryan Dodson
Mike Hussey
Jef Freydl
Additional Animation:
Timothy Daust
Justin Louis
Josh Marsh
Erin McGuire-Thompson
Evan English

Projection and Execution by National Media Services, Inc.
Chief Operating Officer: Eric Davis
Field Operations/Technical Director: Tyrone Tanous
Field Operations/Technical Coordinator: Matthew Hayes

Two Christie Roadster HD 35,000 lumens projectors
proprietary Media Server and sound system

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