Posts tagged “HD

PointCloud Media Proof-of-Concept for Pools

Our friends over at PointCloud Media just did a proof-of-concept for a project called “Raylight4D”, a really cool projectionmapping system for pools. Although details are necessarily quiet, Jack Hattingh explains, “The test was done with a ##### projector and the most beautiful thing is that the ambient light above the water does not affect the image.. the contrast ratio is pretty good and you can get good results with less projectors. 3D projections on water are typically cheaper, since they require less projectors compared with 3D building projections; and typically, no permits are required to use pool sites for projection mapping. Essentially, pools are also more conducive to projection mapping because of their low ambient lighting, color, and ubiquity.”

Mermaids, sharks, disappearing sand….pools make a perfect mapping surface! Next step- motion tacking interactivity???
Check out some of Jack’s other work HERE, or head over to PointCloud’s website and check it out!

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Leviathan for Ubisoft at E3

I’ve been a Clancy fan from the beginnings of Rainbow Six to the latest release of Splinter Cell- even going so far as to join gaming ladders and lose myself in FPS overload. So I was absolutely giddy when I saw the latest press from Leviathan. Looks like Touchdesigner was the weapon of choice for the mockups and playback…read on:

From our friends to the North:

Splinter Cell: Blacklist E3 Launch from Leviathan on Vimeo.


CHICAGO – Aug. 27, 2013 – The principals of the award-winning Leviathan creative studio are very proud to showcase their artistry for Ubisoft(R) Entertainment at this year’s Electronic Entertainment Expo (E3) trade show. At its global press conference streamed live worldwide this past June, Ubisoft dramatically announced the forthcoming release of the next blockbuster title in the critically acclaimed Tom Clancy franchise. That title, Tom Clancy’s Splinter Cell Blacklist, was released last week in the U.S. and Europe. (more…)

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UMF Carl Cox Mega Structure

I know I know….Coachella’s in full swing and UMF is so- well, done. But UMF was a huge hit this year (surprise) and along with being a huge hit, you have to have huge structures- like this one:

AG Lights & Sound - Mega Structure - Ultra Music Festival 2013 - Video from ASK Media Productions on Vimeo.


Credit:
Design by Stephen Lieberman – SJ Lighting -sjlighting.net Production by AG Lights & Sound – ag.tc Video by ASK Media Productions – Adam Kaplan – askmediaproductions.com

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QED projectionmaps BBC Comic Relief- RED Nose Day

Check out this massive work from QED. They were contracted to projectionmap the stage for the BBC broadcast of “Funny for Money”, a huge fundraiser put on by Red Nose Day to help people in need.
From their press release:

QED Productions successfully delivered ground-breaking video mapping and stage lighting integration for Comic Relief’s seven-hour television broadcast on BBC One, by using nineteen high-brightness Christie 3-chip DLP projectors.

According to QED Director Paul Wigfield “not only was this was the most challenging indoor projection mapping ever attempted but also the entire rig had to be installed in just one day”. (more…)

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AntiVJ Paleodictyon

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PaleodictyonheadAntiVJ has once again conquered a major projection mapping on a very unique structure. Paleodictyon is shot onto the curved exterior of architect Shigeru Ban’s the Centre Pompidou Metz, France. “(The piece is) loosely inspired by the work and research of deep-sea expert Peter A. Rona, (and) abolishes notions of scale by contrasting micro-architecture with human construction. Fascinated by the marks left by unknown creatures called Paleodictyon Nodosum, he offers the hypothesis that these hexagonal structures are designed in order to cultivate bacteria. A modern day Captain Nemo, Peter A. Rona wanders relentlessly across the seabed looking to discover (more…)

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Museo Nazionale del Cinema uses projectiondesign

OVRIT Video

OVRIT Video
As part of a wholesale technological overhaul in one of Europe’s most evocative museum spaces, projectiondesign has supplied 40 of its high-performance DLP® projectors to the Museo Nazionale del Cinema in Turin, Italy. The projectors were provided by and supported by Italian distribution partner, AGMULTIVISION and installed by Italian System Integrator OVRIT VIDEO. Image courtesy OVRIT Video

Housed inside the Mole Antonelliana, (more…)

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Digital Projection Titan Super Quad vs. Truck

titanquad Finally a review that I should’ve thought of. I don’t care about lumens, features, resolutions, lamp life, blahblahblah….I want to know if I can drive my truck over your projector! A couple of things strike me about this video. One- that DPI has a 20k that is small enough to drive over, and two- the International Sales and Marketing for DP drives the same truck as I do! Woo-hoo! When DPI sends me a unit to test, I too can drive over it with complete confidence. It’s no secret that we’re big DPI fans here at Projectionfreak. I use two of their Lightning 35hd’s all the time and they are outstanding. DPI is stepping up their rental and staging projectors with the Titan Super Quad 20k. It’s got 4 UHP lamps that can theoretically pull 8,000 hours of service, dual DVI, 3g-SDI, and HDMI 1.4 inputs, multimode warp and edge-blend, and an intelligent lens mount that can memorize positioning from .67 to 11.2:1. And it weighs just under 40kg so with the combined rigging frame it’s a cinch to fly two! Check out the RavePubs product video from ISE 2013 after you watch them try to crush it:

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SOTA Creative 360-deg. Mapping for Subaru Australia

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SOTA Creative drives game changing experience for Subaru Australia.

Following product supply challenges that resulted from the tragic Japanese earthquake and tsunami, Subaru Australia needed a game changing communication experience to re-motivate their Dealer Network and Launch two new models. As long term experiential agency for Subaru Australia, the team at SOTA conceived and produced a one-off experience incorporating a “Virtual Drive”, where all 240 people in the audience became passengers in a unique 360 degree cinematic creation. On over 125 metres of continuous screen, a Full High Definition projection system took our audience on a drive through some of Australia’s iconic landscape and environments.

SOTA Creative conceived and produced two major 360 degree cinematic experiences, one each for the reveals of the Impreza and the XV, plus continually changing 360 degree visual effects for environment design and speaker support for the duration of the evening. The images were created and edited to be delivered at Full High Definition (22,000 pixels wide and 1080 pixels high). The virtual drive experience was shot using a purpose built 9 camera rig which was mounted on a custom-fitted Film vehicle. Post production was done both in Los Angeles and Sydney and converted by SOTA to be projected through 12 Christie Projectors (HD-10k) and a Dataton Watchout Control system. Haycom provided the Christies and the staging/rigging.


all imagery courtesy/copyright SOTA Creative

After a worldwide search, SOTA Creative sourced a Los Angeles based camera system and rig capable of delivering 22,000 pixel width 360 degree images, developed a post production process to deliver the finished programs to a Watchout controlled system and then to 12 matched Christie projectors. Social Animal used the incredible SA360 rig to deliver the goods. (Make sure to check out their site for some cool interactive loops and extra footage- and some pretty amazing case studies).The continuous audience surround screen surface was a challenge in itself, needing to be floor to ceiling, while allowing “openings” for audience arrival, F&B service and the revealing of Vehicles and Entertainment. The LA team from Social Animal came to Australia for literally a 3 day shoot. IMG_0270We also used a still shoot of the interior of the car to produce the interior of the car and then this was added as the foreground of the video. We then had the challenge of doing rescaling up to 22,00 pixel width and had to crop it to our Aspect Ratio requirements and cut it up to suit the 12 Christie projectors (12 movies playing together using the ‘Watch out System”. And before all of this could happen we had to produce the foreground plate with the ‘interior of the car’. We produced this as a 22,000 pixels wide by 1080 high all played in full high definition. The end result was projection 106 metres around all the audience. Notice, also that the ‘rear view mirror’ had the same image as the ‘rear window’.

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Projection Studio Enchants Saltwell Park

TPS_logoLondon UK based projection artist Ross Ashton, returned to Gateshead’s Saltwell Park for the Enchanted Parks 2012 event, with a beautifully imaginative large format show “Glass House” celebrating the work of Victorian stained glass artist, William Wailes. The six and a half minute piece was projected on to the front face of Saltwell Towers, Wailes’ magnificent former home in the grounds of the Park, and ran every evening for the duration of the after dark experience. It was accompanied by a soundscape created by Karen Monid and the whole work was designed from the start as an integral visual and audio narrative.

PIGI6A single PIGI 6Kw projector with a double rotating scroller was used to project the images, fitted with a 25cm lens and located 35 metres away producing a 20 metre wide picture.
Challenging environmental conditions included temperatures down to -5ºC and 15 cm of snow on the ground, making it a tough working environment, but also added to the magic and ephemeral nature of the installation once up and running – which looked stunning! (ED.- Doing projection of any kind in weather like this is always a challenge often requiring special boxes to house the units in. Even with the incredible heat they put off, temps have to be stabilized across the whole piece…)


“Glass House” juxtaposed the chemical reactions involved in the process of making stained glass against those of the Great Fire of Gateshead, which ripped through the heart of the city in 1854. The fire, though destructive, was followed by the rebuilding and regeneration of the city. Ashton and Monid’s collaborative works are renowned for fusing specific themes and local history relevant to individual buildings with fabulously accessible and entertaining results. Ashton commissioned locally based photographer Shaun Thubron to visit all the churches in the area which still have intact Wailes stained glass windows, including St Nicholas’ Cathedral, Newcastle and others, which he used as original materials for his PIGI artwork.

The audio script was derived from a number of mid 19th century resources including accounts of the Great Fire and printed documents from the 1851 Great Exhibition at Crystal Palace, which enthusiastically embraced Wailes’ work.
Extracts were chosen by Monid and read by a local community group, the Friends of Saltwell Park. These were additionally composed as multi-layered sound textures.
She also used multiple glass sounds and tones – both musically and as effects – including a rendition of local folk song, ‘The Waters of Tyne’. The sound system comprised two KV2 EX12 speakers with playback via an Alesis HD24 hard drive, and all the original work was created and played back in stereo.
Ashton comments, “I was very proud to be involved in Enchanted Parks again this year, and very pleased with the results. The idea of bringing local history alive and reaching out to people in live installation like this is very exciting and rewarding”.
Enchanted Parks is organised by the Newcastle & Gateshead Initiative (NGI) and Magnetic Events.

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Scotch and Soda Please!

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And here I thought that was just my favorite bar reply….

Netherlands-based media firm Circus Family combined forces with Jurlights and came up with this huge 360-degree projectionmapping at Gashouder Amsterdam. The gig was for Amsterdam Couture house, Scotch and Soda, for the launch of their 2013 line. Using four Hippo HD’s they were able to pipe content to ten Barco HD20′s mounted in a ring in the center. They used the ScreenWarp feature to cut the roundness and then threw in a couple of Hippo Critters with a 16×16 DVI matrix to finish it off. Technician Menno Broere tells me they didn’t even have to blend the projectors…just masked out some physical attributes. That’s how we like it- simple and clean. So many times this type of technology is ‘over done’ from the production side, so it’s nice to see people keeping to the oldest axiom in show biz- Keep It Simple Stupid.

Scotch&Soda - SS13 - 360° Projection from Circus Family on Vimeo.

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Seeper Arts Gets Festive on BBC

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Celebrate the holidays the Seeper way! The BBC invited the nation to celebrate the start of its 2012 Christmas Lights in a techno-driven finale at the closing of the One Show Live on BBC one. Clips taken from popular BBC programmes such as Strictly Come Dancing and Doctor Who were reworked by seeper into a two- minute, three-dimensional BBC Christmas experience to kick- start the festive celebrations in a way not seen before. “Growing up in the UK the BBC has always been central to Christmas for me”, said seeper’s founder, Evan Grant. “It’s a pleasure to use such an iconic building as our canvas. This is a great opportunity to celebrate Christmas the seeper way.

They used five of the Barco HDQ-2K 40, Barco’s giant 3D-capable projector in a specially built FOH rig to blast through the infamous London fog. Units supplied by XL Video, natch. XL recently invested heavily in Barco’s latest super high brightness projectors and these were no doubt part of that batch. The proprietary “SeeperServer” was used for playback of media.

Seeper has done some pretty outstanding gigs in the last year, and you can read more here. By all means, have a look at their website- as well as their Vimeo channel. And for some great info on their process (as well as projectionmapping in general) check out this slide deck.

some great large-scale work!

BBC One Christmas Launch from seeper on Vimeo.

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ScreenLab 0×02 Residency at MediaCityUK

Yikes! When do you ever get a chance to see the likes of Joanie Lemercier, Kyle McDonald, and Joel Gethin Lewis in the same room demonstrating real-time video artwork? At the ScreenLab Residency that’s where! Through the ScreenLab 0×02 residency, artists Kyle McDonald, Joanie Lemercier and Joel Gethin Lewis worked together with students and researchers at MediaCityUK and an advanced technology center on the main campus (Dig this place: The Centre for Visual Environments). It features the Octave, a truly astounding setup which is detailed HERE. Together they developed interactive artworks that provided a unique experience for each visitor by creating artificial worlds using sound and visuals that react to their movement.

The results of the residency were unveiled at a launch event on Wednesday 5 December which formed part of the University’s As Yet Impossible series of lectures, bringing together future thinkers to challenge audiences and give them a glimpse of how science and the arts can combine to shape the world. The really cool thing is that most of the work is openly available on Github- Here’s Kyle’s, Here’s Elliot Woods’ (curator and open source contributor to vvvv). The following is the Livestream broadcast (jump to :41-ish for the true start):

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Deadmau5 in London for Nokia

It’s hard not to like a Deadmau5 event….even harder when it involves production, video projection, and LED on a large scale. Last year, Deadmau5 did a gig on the side of the Millbank Tower to launch the Lumia 800, and it looks like they outdid that by a longshot with this event. Lotsa projection. Lotsa LED.
From the press release:

Nokia + Deadmau5 have smashed it once again to produce an ‘out of this world’ light and music spectacular. The pair promised to take fans to a whole new level to celebrate the launch of the new Nokia Lumia handsets- and they didn’t disappoint. The entire London square was on Wednesday night plunged into darkness as Deadmau5 produced an epic audio-visual extravaganza with technical wizardry. Thousands flocked to the capital to be a part of the must-see event of the year. ‘This is Lumia’ was nothing short of ground-breaking, blowing last year’s music experience out of the water. Every inch of the Flat Iron Square, from the windows and bins, came alive in a stunning set of bright lights, pulsing to the backbeat of Deadmau5. As the music started, the advanced technology played like a musical instrument, transforming the street into a kaleidoscope of colours whilst the superstar DJ performed on top of a roof in his trademark costume mouse head.

@nokia_uk tweeted: “Amazing gig. Amazing light show! Time for us to go and celebrate with @deadmau5 #switch”

Meanwhile, @deadmau5 said: “Playing Millbank Tower was an incredible experience, so it’s great to be back in London to team up with Nokia again. The new show was a totally different concept from last year, but equally inspiring and technically challenging.”
Conor Pierce, VP for Nokia said: “We see the Lumia 920 as one of the most exciting phones we have launched at Nokia, it includes some truly ground-breaking innovations: Wireless charging, a screen that automatically adjusts its colour and brightness, depending on sunlight, a touchscreen that even works when you’re wearing gloves and best of all it’s a beautiful device; like the ‘This is Lumia’ event the 920 looks just awesome.”

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ETC Audiovisuel for Orange

A technician sent me a link to this beautiful corporate gig for Orange done by ETC Audiovisuel. Utilizing ETC’s proprietary “Onlyview” software, they were able to do it with with a whopping 26 Christie 20k’s!

ORANGE / les innovations d’Orange racontées par Stéphane Richard from SUPERBIEN on Vimeo.

Client : Orange
Agency : Havas Event
Art Direction : Superbien
Sceneography : Vincent Coutelin
Production : Fighting Fish
Projection : ETC Audiovisuel
Music : StartRec

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projectiondesign’s NVG FS35 IR- Night Vision Projection

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I had no idea such a device even existed! NVG for a projector! I suppose for a video game crowd this would be excellent…but it seems like it’ll be for so much more- read military. At I/ITSEC 2013, Norway’s projectiondesign announces the FS35 IR series, the world’s most capable solid-state LED projectors for NVG stimulation requirements.

The FS35 IR series is available in two models. The 4.1 Megapixel FS35 IR wqxga features the highest resolution NVG stimulated images available for unprecedented realism and detail in day and night training, whereas the FS35 IR wuxga features dual IG input capability for simultaneous RGB + IR and seamless transitioning from day to night-time training.

The FS35 IR series incorporates projectiondesign’s 2nd Generation ReaLED™ illumination for brighter daytime simulation, and improved optics over previous generation projectors meaning that the intensity of IR is boosted by an (more…)

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Obscura Permanent Projectionmapping at the Hive

Projectionmapping artists Obscura recently installed a HUGE permanent projectionmapping rig for The Hive, a night club in Copenhagen. The decorations for the walls were modelled in SketchUp and transformed into flat shapes using the Pepakura Software. The different fragments were then laser cut in thick cardboard. Assembling the pieces wasn’t easy, but with patience and small nails, acrylic foam and other remedies they were put onto the wall and fastened.
They used six 4000 lumen Acer projectors for covering the two walls. They were mounted below the ceiling to cover 11 by 3 meters on each wall. The connections were made using HDMI cables. The longest stretch was approximately 15 meters – about the furthest you can go without amplification.
A Mac Pro with an ATI Radeon 5870 graphics card was connected to two TrippleHead2Go devices. On the machine, Madmapper handled the precise mapping of pre rendered graphics to the physical shapes. But apart from that we created a box with buttons that allows the employees to switch between the different prerecorded video loops. The box was created using an Arduino board that communicates with Max/MSP on the computer. Max/MSP handles the timing, fading and switching between modes and forwards a midi signal to MadMapper which then reacts by switching between between presets. Also it was a requirement that a VJ should be able to connect to the system. The VJ switches to a setting on the Arduino box and plugs in a DVI cable. This mode is handled by a Blackmagic capture card that forwards the VJ signal into Milumin. Here the VJ signal is adjusted to the dimensions of the walls (the signal is tiled and mirrored) and the output from Milumin is then via Syphon put into MadMapper.

So once again we see a prime example of how a little thought and ingenuity go a long way. Expensive components and complex gear need not be the purvey of video, mapping, or permanent installs, indeed- you can get some pretty astounding results with less. Nice work Obscura!

Permanent mapping installation at The Hive from Obscura on Vimeo.

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Butler Ballet’s Nutcracker

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My desk for the next week:

I’ll be running video and various other things for the Butler Ballet’s Nutcracker. It’s a huge production- 100 piece orchestra, 130 cast, kitchen sink and all. I use a Digital Projection Lightning 35hd fed by a Macbook Pro to shoot about 130′. Processing is done with Modul8 and Madmapper. The snow animation that I run was made in Apple’s Motion 5, and the wintery still-shot in the background is a perfect snowy day in front of my house. No real ‘mapping’ per se, but Madmapper makes it really easy to fire up a preset and fine tune the exact size of the scene.

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An Inquiring Age

I thought I’d post a piece that was sent to me by John Ensor Parker, co curator of the incredible Codex Dynamic recently staged at the DUMBO Arts festival. Some technical details of “An Inquiring Age” will follow (this was a massive install made possible in part by Worldstage and Nationwide Video featuring the d3 media servers), but for now, just dig the video!

Thanks John!

An Inquiring Age-SHORT from John Ensor Parker on Vimeo.

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Massive Video Wall Scoreboard for Pacers

Right here in my hometown! In fact, I got a peek at it before opening night and it looked cartoonishly huge even without being powered up. I might get a chance to get to rig an event around the behemoth this weekend so I’ll snap some more photos….but for a write up, check out Commercial Integrator’s web article.


The new scoreboard features twin 1080p HD video screens (Mitsubishi Electric Diamond Vision™ 6mm LED), each measuring 50 feet long – extending nearly foul line to foul line – by 21 feet high, about 2,800 square feet in total space. In addition to the HD screens running the length of the court, the rectangular scoreboard is capped by a pair of 25 feet by 14 feet full 1080p HD video screens facing each baseline. Completing the interior portion of the Bankers Life Fieldhouse upgrade is a pair of LED video displays, one in each balcony end zone. The displays measure 23’ by 10’ and provide fans with stats, replays, and other game-related information.

Through ANC Sports’ VisionSOFT operating system, the new audio and video upgrades work with the arena’s existing LED ribbon and digital courtside signage systems.

ANC also updated the aging audio system, head end and broadcast control room. The new control room was built out complete with a full 3G broadcast infrastructure with 1080P signals and production equipment to provide unprecedented image quality. ANC’s unique 64-bit operating system maximizes the clarity of the scoreboard as the operating system does not scale its content, enabling the video screens to display 1:1 resolution.

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projectiondesign F35 Panorama

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Edge-blending just became obsolete. Well, at least SOME edge-blending that is. Projectiondesign just released the F35 Panorama, a projector with a 21:9 aspect ratio. Funny, because just today I was looking at an ad for a 21:9 monitor and it seemed strange to me that you wouldn’t just use two monitors, given that monitors are pretty cheap and most graphics cards can handle it anyway…..but this- this is just crazy when you think about it. It’s still a single chip DLP, but up to 7k! Now if they can work this into the F85 series…..or if I can just upgrade my Optoma in the basement….

A unique projector designed for advanced meeting rooms and collaborative spaces in which users are sharing a variety of graphical image content both locally and remotely, the F35 panorama boasts an exceptionally wide image aspect ratio of 21:9 or 2.37:1. In an office environment with an average ceiling height, this enables images as wide as 4m (13’) to be created without the need for edge-blending the output of two separate projectors.

Furthermore, the F35 panorama’s flexible input configuration means that it can project simultaneous side-by-side images from two separate high-resolution sources, fill an entire screen from a single source, or simply set up a video conference call next to a computer presentation.

Anders Løkke, Marketing Director, projectiondesign, comments: “We have introduced the F35 panorama to address (more…)

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Urbanscreen Invades America- Rice University Centennial Celebration

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Giant projection specialists Urbanscreen came to Rice University to produce the 100th Anniversary spectacle that would be splashed across 3 buildings on campus. From Mike Williams Media Relations , Rice University:
Thorsten Bauer went straight for the heart, rather than the intellect, of Rice University. So when he saw the Spectacle writ large for the first time, even the German artist shed a tear.

“We wanted to make it an experience for the audience,” he said. “It’s not as much about teaching them as it is about touching them.” Video after the jump….

As creative director and co-founder of URBANSCREEN, Bauer led the artists and technicians from Bremen, Germany, who designed the light and sound show that brought Lovett, Sewall and Herzstein Halls, the cornerstones of the university’s Academic Quadrangle, to stunning life for a series of performances during Rice’s Centennial Celebration.

Thousands experienced the awe-inspiring performance over three perfect autumn evenings inside the quad – and outside. One viewer tweeted about seeing a few seconds of the Spectacle from the air: “Even from 15,000 ft. we can tell we missed something special.”

The URBANSCREEN team flew to Rice, its first American client, charged with creating an event (more…)

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Corporate Staging Resources Projectionmaps USANA

Corporate Staging Resources recently staged a huge projectionmapped stage for the USANA International Sales Convention in Downtown Salt Lake City. The event at Energy Solutions Arena spanned 3 days with 12 hours of content and 11,00 in attendance. The stage and set elements were 100% projection using pre-produced animations, live action video, motion graphics, integration with live performance, video rolls, powerpoint files, and live IMAG. All the content was developed by USANA Studios. The custom scenic 44′h x 88′w x 40′deep finished wood and muslin panels were underlayed with steel/aluminum structure and the deck was 40′d x 88′w which included hydraulic doors and an elevator.
Stage Design: Jeffrey Berke and Michael Dolan
Projection and Pandora’s courtesy DWPLive!
For projection, they used 15 (fifteen) Barco HD18X in 5 (five) zones and 8 (eight) Pandora’s Box Servers plus a Manager. It’s pretty evident where the zones were if you look at the model ( around :27 in the video). I love seeing stuff like this because it makes me believe that the one-off gigs are coming back- that the ‘corporate staging’ market is coming around again…..remember when we all did HUGE corporate gigs that really needed technology like this? A great job by CSR and I hope to see more of it!

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ISAM 2.0

I know….yet another Amon Tobin plug- but this is only because I am excited beyond measure to be traveling to Chicago this weekend to see ISAM 2.0! I’ve heard all the hype, I’ve had friends that raved about it, and now I get to witness firsthand what Gizmodo calls “The Concert of the Future, Today”. Being that it’s in Chicago, I am hoping to run into the folks from Leviathan (one of the primary drivers behind the production) as well, so expect a full report. I promise no incriminating photos…..

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Christie at the Toronto Film Festival

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KITCHENER, Ont. – (July 25, 2012) – Christie®, a world leader in advanced cinema technologies, today announced its continued sponsorship of the Toronto International Film Festival® by providing multiple Christie Solaria™ Series digital cinema projectors.

Recognized around the world for presenting the best of international and Canadian cinema to film lovers, the Festival screens more than 300 films from 60+ countries during its 11-day program September 6-16, in addition to offering year-long programming. This year represents Christie’s 12th year as the official projection sponsor, supporting The Festival’s mission of transforming the way people see the world through film. In 2011, The Festival selected Christie’s industry-leading Christie Solaria 4K DLP Cinema® projector for screening filmmakers’ Ron Fricke’s and Mark Magidson’s 70mm movie Samsara – marking the first 4K screening at The Festival, while Francis Ford Coppola’s movie Twixt was shown in 3D on a Christie CP2230 4K-ready DLP Cinema® projector.

“The explosion of digital cinema technology has provided the industry with accessibility while meeting the rising demand of filmmakers around the world who want their films screened in the highest digital quality available,” said Diane Cappelletto, The Festival’s Director of Technical Production. Cappelleto adds: “Transforming many of our screens to digital format was made possible with the support of Christie, whose digital projectors are recognized worldwide for performance and reliability. We value Christie’s exceptional image quality and expert service to help make the Festival successful every year.”

“Throughout Christie’s long-standing partnership with The Festival, we have seen a growing use of digital projection technology for screenings. Last year, the sold-out documentary “Samsara” was screened in 4K,”said Kathryn Cress, vice president, Global and Corporate Marketing, Christie. “With its international flavor, The Festival truly transforms the way people see the world, and Christie is proud to support it as it transitions from what was once a film-only industry to one predominantly digital,” adds Cress.

Christie digital projectors are used by leading Festivals around the globe. This year, Christie renewed its official technical sponsorship of the Festival de Cannes for the next three years, a position it has held since 2006. In addition, Christie was the exclusive projection sponsor of the “Water for Elephants” screening at the opening gala of the 14th Shanghai International Film Festival last year. Today, Christie equipment is found in more than half of all digital projection rooms – about 33, 000 projectors in use.

Christie’s Commitment to HFR
The two main goals of Christie’s HFR activities are to help the industry develop the best HFR content and the best delivery system for HFR content. The first goal involves assisting leading-edge filmmakers and post-production companies in perfecting HFR movie creation, so the industry has the most engaging, entertaining content possible. The second goal is to assist exhibitors in showing these 3D HFR movies in all their glory. To these ends, Christie is helping create the standards for 3D HFR movies through formal and informal technology-development alliances with major producers and directors, post production facilities, studios and technology partners. On the exhibitor’s front, Christie provides one stop shopping for all the hardware, software and services that enable exhibitors to deliver a filmmaker’s vision in stunning 3D HFR quality. For more information visit http://www.higherframerates.com.

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