Posts tagged “resolution

Chris Shen- Infra

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I have a friend experimenting with low-rez video (of the tube variety) and I said I’d look into some ideas…little did I know it would lead me to Chris Shen’s fascinating work- Infra. A TV made from discarded remote controls. There’s so many great things about this piece that it’s hard to know where to start. Hacking, tinkering, re-purposing, and a smidge of nostalgia all rolled into one glorious low-rez display that has to be seen with infrared goggles. Love it! Personally, I use the Harmony 720 (actually three of them) and though I tried really hard- I could not find one in the photos. When I purchase a new monitor or TV, the remote is usually the first thing I toss- knowing full-well there are better alternatives out there. Kind of makes me think why the manufacturer bothers at all with a lame remote, but that’s a discussion for another day. The whole thing is wired to a Peggy 2, courtesy Evil Mad Scientist Labratories. Be sure to read the write up HERE.

From his press release:
In 1955, Eugene Polley (1915 – 2012) designed the first ever wireless remote control for the Zenith Radio Corporation. At the press of a button, the remote would magically flash an invisible light from across the room and turn your TV set on, off, or change channels, all without you budging from the couch. It was an invention that changed the nature of television.


To kick off 2013 at 18 Hewett Street, Protein is proud to present interactive artist Chris Shen’s original artwork INFRA, a largescale installation that marks the (more…)

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SOTA Creative 360-deg. Mapping for Subaru Australia

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SOTA Creative drives game changing experience for Subaru Australia.

Following product supply challenges that resulted from the tragic Japanese earthquake and tsunami, Subaru Australia needed a game changing communication experience to re-motivate their Dealer Network and Launch two new models. As long term experiential agency for Subaru Australia, the team at SOTA conceived and produced a one-off experience incorporating a “Virtual Drive”, where all 240 people in the audience became passengers in a unique 360 degree cinematic creation. On over 125 metres of continuous screen, a Full High Definition projection system took our audience on a drive through some of Australia’s iconic landscape and environments.

SOTA Creative conceived and produced two major 360 degree cinematic experiences, one each for the reveals of the Impreza and the XV, plus continually changing 360 degree visual effects for environment design and speaker support for the duration of the evening. The images were created and edited to be delivered at Full High Definition (22,000 pixels wide and 1080 pixels high). The virtual drive experience was shot using a purpose built 9 camera rig which was mounted on a custom-fitted Film vehicle. Post production was done both in Los Angeles and Sydney and converted by SOTA to be projected through 12 Christie Projectors (HD-10k) and a Dataton Watchout Control system. Haycom provided the Christies and the staging/rigging.


all imagery courtesy/copyright SOTA Creative

After a worldwide search, SOTA Creative sourced a Los Angeles based camera system and rig capable of delivering 22,000 pixel width 360 degree images, developed a post production process to deliver the finished programs to a Watchout controlled system and then to 12 matched Christie projectors. Social Animal used the incredible SA360 rig to deliver the goods. (Make sure to check out their site for some cool interactive loops and extra footage- and some pretty amazing case studies).The continuous audience surround screen surface was a challenge in itself, needing to be floor to ceiling, while allowing “openings” for audience arrival, F&B service and the revealing of Vehicles and Entertainment. The LA team from Social Animal came to Australia for literally a 3 day shoot. IMG_0270We also used a still shoot of the interior of the car to produce the interior of the car and then this was added as the foreground of the video. We then had the challenge of doing rescaling up to 22,00 pixel width and had to crop it to our Aspect Ratio requirements and cut it up to suit the 12 Christie projectors (12 movies playing together using the ‘Watch out System”. And before all of this could happen we had to produce the foreground plate with the ‘interior of the car’. We produced this as a 22,000 pixels wide by 1080 high all played in full high definition. The end result was projection 106 metres around all the audience. Notice, also that the ‘rear view mirror’ had the same image as the ‘rear window’.

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Christie Simulation at I/ITSEC

The military gets all the good stuff. Check out Christie Digital’s highlight video from I/ITSEC:

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